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Social Innovation and Its Dissemination: Social Marketing and Social Entrepreneurship (SESAM)

SESAM is part of the national research network “Innovative Social Action – Social Entrepreneurship”, and is funded by Stiftung Mercator. The research project aims at identifying success factors of new and target group specific marketing strategies for innovative social action. These marketing strategies initiate both problem awareness and willingness to engage The project analyses how social entrepreneurs not only encourage people to donate monetarily but also to actively contribute to social change. The project focuses on new communication strategies like social media and events while analysing environmental and developmental cooperation initiatives. As social entrepreneurship, social investment and social marketing have their origin in North America and are still influenced by its culture, the project also aims to analyse and discuss differences and similarities between social marketing approaches in Germany and North America in order to learn more about their success, impact and replicability.

The results of the research were presented to an audience of science and practice during the final conference of the researchers grouping at the 28th/29th of June 2012 in Friedrichshafen. The findings were also published (see below).
More information can be found here.



Kapretz, Nele (2011): Social Youth Marketing - Soziale Innovation und ihre Verbreitung durch Jugendansprache und Social Entrepreneurship. Masterarbeit  TU München. Download

Judith, Madill; Ziegler, Rafael (2012): Marketing Social Missions - Adopting Social Marketing for Social Entrepreneurship? A Conceptual Analysis and Case Study. In: International Journal of Nonprofit and Voluntary Sector Marketing. DOI: 10.1002/nvsm.1434

Henkel, Marianne; Dietsche, Christian (2013): Zwischen Facebook und Festival - Instrumente des Social Marketing und ihre Wirkung. In: Jansen, Stephan; Heinze, Rolf; Beckmann, Markus (Hrsg.): Sozialunternehmen in Deutschland. Analysen, Trends und Handlungsempfehlungen, Wiesbaden, S. 219-252.



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13.4.2018 Deadline CfP Social Innovation and Sustainability

9.2.2018 Air beneath their wings Documentary online

26.1.2018 CrESSI-Social Innovation Conference Oxford

24.1.2018 Zukunftsalon München Book presentation

19.1.-21-1 3. Berlin River Film Festival

15.12.2017 Webinar Agency, Autonomy & Social Innovation

7.12.2017 Buch Wer zur Quelle will, muss gegen den Strom schwimmen

14.10.2017 1. Ryck-Tag Greifswald

15.7.2017 Deadline application Wild River Camp

May 2017: Special Issue Social Innovation & the Capability Approach

March 2017: New Book Global Water Ethics - Towards a global ethics charter

20.-22.1.2017 Wild and Scenic Film Festival, 2nd Berlin edition

9.1.2017  New research: Tackling Marginalisation through Social Innovation? 1. European Social Innovation Policy Forum

24.10.2016 Travelguide to a river - now available from here

5.-7.9.2016 Keynote at ISIRC 2016 Glasgow

6.7.-12.7.2016 Sensing the City - Youth River Action Camp, Berlin

30.6.2016 VL Rafael Ziegler, Wer zur Quelle will, muß gegen den Strom schwimmen. SI & Mitgestaltung von Wandel

3.6.2016 Vortrag L'eau et les rêves (en 2016). Nacht der Ideen, Institut Francais

21.4.2016  Lecture Jana Gebauer,  Breaking the cycle of feeling stagnant - Die transformative Rolle von Unternehmen im Postwachstum

April 2016 Social Entrepreneurship in the Water Sector - now also as a paperback

1.4.2016 Deadline Abstracts for economic underpinings of social innovation @ ISIRC 2016

20-22.1.2016 Wild & Scenic River Film Festival, Moviemento Berlin

18.11. Economic underpinnings of social innovation session @ SI Vienna

Big Jump Challenge 15 - Small acts of concrete solidarity. Report online

16.10.15 Flussparlament in Berlin

6.10.15 Webinar Municipal Housing in Vienna

15.10.15 Call for Papers Special Issue Social Innovation

6.-8.9.15. Special Session @ ISIRC 2015 Yorck

20.7. Getting on track for the future - the case for climate neutrality

13.7. 15 European Rivers Parliament, Brussels

23.-25.7.15. WaterEthics @ ISEE 2015 Kiel

7.5. Moving water messages

5. 5.15:  Call for Papers Special Session Economic underpinnings of social innovation

24.-27.3.15.  WassErleben Berlin

Register your Jump for the Big Jump Challenge by 22.3.2015

19.2.15. GETIDOS @Flussgebietsmanagement 2.0 Hannover

30.1.15. GETIDOS @ThinkShop des Laboratorio Expo

GETIDOS Newsletter 1/2015

15.10.2014 Join new Technology, Innovation and Design Group

09.10.2014: GETIDOS-Book-Launch